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Date: Wednesday 29th October 2008
Venue: Aston Science Park, Birmingham. B7 4BB
Cost: Free of charge – thanks to our sponsors
Series: Seminars for Success
Event: Public Relations & The Media
Places: 100 places
CLICK HERE TO REGISTER
Synopsis
The Photonics Cluster (UK) community are invited to this business growth event. The Seminars for Success series identifies critical elements that a company will have to consider in order to drive sustainable business improvement and growth.
The events are extremely informative providing a powerful combination of personal development and networking, sponsored by a range of partners that wish to support the development and growth of businesses.
Who will benefit?
Any owner manager or senior executive with an interest in developing their business.
Table top exhibitions will be available during the breaks and open until 11.45am. This will allow delegates the opportunity to network and gain one to one advice and assistance. If you are in the business of offering support services to businesses looking to grow, you may wish to reserve an exhibition table top or leaflet drops in the delegate packs.
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Agenda
| 08.00 |
Breakfast and networking |
| 08.45 |
WELCOME |
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Eve Gaut, Marketing & Events Executive |
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of Aston Science Park |
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Chair - John Wordley, Sales Manager of SunGard Availability Services |
08.55
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SECTION 1 - THE CHANGING MEDIA
Marc Reeves, Editor, The Birmingham Post
• Changing face of newspapers
• Emergence of online newspaper websites
• What are the press/ media looking for? |
09.10
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SECTION 2 - PR & MEDIA STRATEGY
Elisabeth Lewis-Jones, President Chartered Institute of Public Relations (CIPR) & Director, Liquid Public Relations
• Crash course in developing a PR strategy
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09.25
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NETWORKING BREAK
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09.50
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SECTION 3 - PR BEYOND THE MEDIA
Ranbir Sahota, Director, VITIS PR
• Other types & tactics of PR
• How to measure PR effectiveness
• Getting external PR help - avoiding pitfalls |
10.05
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SECTION 4 - CASE STUDY & EXAMPLES
Sally Finn, Senior Press/ PR Officer, Aston University with Jon Wood from Psychology
• Case Study of PR for a large organisation
• Our experiences |
| 10.20 |
Summary, Q&A and closing remarks |
| 10.45 |
Close |
For any further details about this event including exhibiting at future events, please call the events team on 0121 260 6168.
Find out more about exhibiting and sponsorship opportunities.
Visit the events calendar for further events.
Public Relations & The Media Event Speakers
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Marc Reeves
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Editor, The Birmingham Post
Marc is the Editor of The Birmingham Post, the largest selling broadsheet in the West Midlands region, part of the Tinity Mirror group. Marc is leading the newspaper as it celebrates 150 years of publishing.
Marc will be drawing on his vast experiences about how the newspaper business is changing and indeed utilising new technologies including city’s online blogging community available at BirminghamPost.net.
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Elisabeth
Lewis-Jones
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President, Chartered Institute of Public Relations (CIPR)
With over fifteen years consultancy and in house experience, Elisabeth has worked across a number of industries and sectors from blue chip clients to public sector campaigns.
Prior to setting up Liquid Public Relations, she was Managing Director of one of the largest PR consultancies in the Midlands. She became Chairman of CIPR Midlands in 2001 and today, Elisabeth is the President of the Chartered Institute of Public Relations.
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Sally Finn
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Senior Press/ PR Officer, Aston University
Sally is Senior Press/PR Officer at Aston University. She has over ten years experience in public and private sector public relations, crisis communications and internal communications and is a Member of the Chartered Institute of Public Relations (CIPR). Sally has won national awards for her PR campaigns and also lectures and writes on effective public relations and working with the media.
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Ranbir Sahota
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Director, VITIS PR
Ranbir has over 12 years of experience in the management and execution of international, national and regional public relations campaigns. Since establishing Vitis PR, her company has successfully created significant awareness for start up companies and SMEs within the B2B and consumer sector. Vitis PR won the Midlands Outstanding Small PR Consultancy of the Year 2007 for bringing affordable and high quality technology PR to the Midlands.
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John Wordley
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Sales Manager, SunGard Availability Services
John is a senior manager at SunGard Availability Services, the pioneer and leading provider of information availability solutions, who help to ensure that nearly 10,000 customers in North America and Europe have access to their business-critical information systems. He is responsible for managing a team of people focussed on the development of business continuity and disaster recovery solutions to the UK SME market sector.
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