Synopsis
A step-by-step workshop that will improve your Web site's search engine positioning and increase traffic. This workshop on Search Engine Optimisation will form the basis for planning an online campaign for a Web-based business or service. It will take you through the process of site design and content optimisation, search engine submission, and directory registration.
Trainer:
Hugo Russell, Project Manager
iCentrum
Hugo is the Project Manager of iCentrum, based at Aston Science Park, specialising in assisting regional ICT companies make connections with prospective affiliates, suppliers and customers. Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
Testimonial
"I was very pleased with the SEO course, it totally exceeded my expectations. It was full of useful information and Hugo made it very easy to see how we could put the theory into practice. The resources we were given will be a great help to refer to. I have been on a SEO course before and even though that was good, it was no where near as useful as this course. Thank you!"
Sanjeet Sohal, Marketing Assistant, Quest Vitamins
"Thanks for an excellent day, much thanks to all of the organiser and presenters. Would definitely recommend to colleagues and would definitely attend other courses of similar topic."
Jonathan Aston, Website Executive, Marketing Birmingham
"As a director of myworkwear.co.uk, my time is very precious and therefore attending the one day SEO course was perfect for me. Online sales is an essential part of our business and I wanted to see how we could maximise our potential. The course delivered this and much more! I would strongly recommend it to anyone who is serious about doing business on the net."
James Worthington, Director, JM Worthington & Co. Ltd.
"The Search Engine Optimisation Course has enabled us to put our company back to where it really belongs. We are no longer scared of our competitors as we are now equipped with the knowledge to get our website fully optimised. I would recommend this course to businesses needing a turn around in the optimisation of their websites."
Martin Williams, Senior Projects Manager, Visionet Systems Ltd
Table of contents
- Getting Started
- Ethical and Unethical SEO techniques (Black Hat/White Hat SEO)
- The Search Magician's Three Linking Rings
- The First Linking Ring: Know Your Searchers (Customers)
- The Second Linking Ring: Know the Search Engines & Directories
- SEO Tools: Browser Bars
- SEO Tools: Keyword Research/Project Management?
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- SEO Tools: Links, KDA, and Rank Checkers
- SEO Tools: Code Checkers, & Web Site Analytics
- Keywords: The Golden Key to Outstanding SEO
- The Third Linking Ring: Creating Search Friendly Web Sites
- Before We Begin: Site Setup the Wrong Way
- SEO Hands-On: Site Setup in a Search Friendly Way
- Optimised Web Pages: Submitting and Monitoring Page Rank
- Link Building: The Company You Keep
For more information...
Aston Science Park is located in the heart of Birmingham on an attractively landscaped 65 acre campus which it shares with its neighbour and partner Aston University, the Park itself occupying 22 acres.
Business accommodation ranges from fully serviced incubation units for start-up companies to individual premises where more established companies can enjoy the kudos associated with this prestigious business location. The Science Park is also home to the Photonics Cluster (UK). Find out more by calling 0121 260 6168 or visit
http://www.astonsciencepark.co.uk/.
