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Event: Search Engine Optimisation
Venue: Faraday Wharf, Aston Science Park, Birmingham, B7 4BB
Dates: Monday 21st Jul 2008
Monday 6th Oct 2008
Monday 10th Nov 2008
Monday 24th Nov 2008
Monday 15th Dec 2008
Registration: 09:00am
Time: 09:30am-4:30pm
Places: 10 places maximum
Synopsis
A step-by-step workshop that will improve your Web site’s search engine positioning and increase traffic. This workshop on Search Engine Optimisation will form the basis for planning an online campaign for a Web-based business or service. It will take you through the process of site design and content optimisation, search engine submission, and directory registration.
Trainer:
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Hugo Russell, Project Manager
iCentrum
Hugo is the Project Manager of iCentrum, based at Aston Science Park, specialising in assisting regional ICT companies make connections with prospective affiliates, suppliers and customers. Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
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Table of contents
1. Getting Started
2. Ethical and Unethical SEO techniques (Black Hat/White Hat SEO)
3. The Search Magician's Three Linking Rings
4. The First Linking Ring: Know Your Searchers (Customers)
5. The Second Linking Ring: Know the Search Engines & Directories
6. SEO Tools: Browser Bars
7. SEO Tools: Keyword Research/Project Management
8. SEO Tools: Links, KDA, and Rank Checkers
9. SEO Tools: Code Checkers, & Web Site Analytics
10. Keywords: The Golden Key to Outstanding SEO
11. The Third Linking Ring: Creating Search Friendly Web Sites
12. Before We Begin: Site Setup the Wrong Way
13. SEO Hands-On: Site Setup in a Search Friendly Way
14. Optimised Web Pages: Submitting and Monitoring Page Rank
15. Link Building: The Company You Keep
16. Tools, Tips and Resources
COST
£250+VAT for Aston Science Park Tenants
£395+VAT for non-Aston Science Park Tenants
SPECIAL OFFER for the 6th Oct course: £295+VAT per person (for bookings confirmed before 6th Sept)
FLYER AGENDA & REGISTRATION
To register or for further details, please call 0121 250 3505 or email the team on
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Click here to download a copy of the flyer
"I attended The Search Engine Optimisation Course to equip myself with the ability and knowledge of being able to fully optimise all my clients websites and any projects I took on for my company, and I came out with a lot more than just the basic knowledge. This was such an eye opener for me and my entire workforce and we have already put in place strategies to fully optimise our own site. The course was well presented and the guide book has now become my bible for my day to day work. I would happily recommend it to anyone out there and I would attend it again."
Mike Tashaya, Business Development Manager, Blaz Media Ltd
"Many thanks for putting on such a great course – it really was packed with amazingly useful information and advice. Thank goodness you also provided such a great pack of resources for us to be able to follow up and build on the tutorial sessions – I don’t remember feeling so fired up to follow advice!"
Karrie Hidderley, Electra Films.
Testimonial
"I was very pleased with the SEO course, it totally exceeded my expectations. It was full of useful information and Hugo made it very easy to see how we could put the theory into practice. The resources we were given will be a great help to refer to. I have been on a SEO course before and even though that was good, it was no where near as useful as this course. Thank you!"
Sanjeet Sohal, Marketing Assistant, Quest Vitamins
"Thanks for an excellent day, much thanks to all of the organiser and presenters. Would definitely recommend to colleagues and would definitely attend other courses of similar topic."
Jonathan Aston, Website Executive, Marketing Birmingham
"As a director of myworkwear.co.uk, my time is very precious and therefore attending the one day SEO course was perfect for me. Online sales is an essential part of our business and I wanted to see how we could maximise our potential. The course delivered this and much more! I would strongly recommend it to anyone who is serious about doing business on the net."
James Worthington, Director, JM Worthington & Co. Ltd.
"The Search Engine Optimisation Course has enabled us to put our company back to where it really belongs. We are no longer scared of our competitors as we are now equipped with the knowledge to get our website fully optimised. I would recommend this course to businesses needing a turn around in the optimisation of their websites."
Martin Williams, Senior Projects Manager, Visionet Systems Ltd
   
   
Visit the events calendar for further events
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