Synopsis
Google Analytics is free. It is a free web-based statistics software that enables you to identify how website visitors find your website and the patterns and routes they follow.
With around 90 reports, Google Analytics provides a wealth of information and knowledge to help you effectively plan and manage your marketing campaigns effectively and thus boost your return on investment.
The half day session provides an overview of how Google Analytics works, how to implement and customise reports, downloading and tracking.
Trainer:
Hugo Russell, Project Manager
iCentrum
Hugo is the Project Manager of iCentrum, based at Aston Science Park, specialising in taking technology to market and providing resources for ICT companies.
Hugo has 20 years commercial IT experience in pharmaceuticals, medical devices and SME business. He is always looking to maximise business benefit through the simple use of technology.
Testimonial
"I was very pleased with the SEO course, it totally exceeded my expectations. It was full of useful information and Hugo made it very easy to see how we could put the theory into practice. The resources we were given will be a great help to refer to. I have been on a SEO course before and even though that was good, it was no where near as useful as this course. Thank you!"
Sanjeet Sohal, Marketing Assistant, Quest Vitamins
"Thanks for an excellent day, much thanks to all of the organiser and presenters. Would definitely recommend to colleagues and would definitely attend other courses of similar topic."
Jonathan Aston, Website Executive, Marketing Birmingham
Table of contents
- Objectives
- How doe Google Analytics work?
- What can it do?
- Keyword and Campaign Comparison
- Advanced Configurations
- Custom Dashboards
- Trend and Date Slider
- E-Commerce Tracking
- Funnel Visualisation
- Site Overlay
- Key Email reports
- Geo-Targeting
- Report Manipulation
- Using the Results
For more information...
Aston Science Park is located in the heart of Birmingham on an attractively landscaped 65 acre campus which it shares with its neighbour and partner Aston University, the Park itself occupying 22 acres.
Business accommodation ranges from fully serviced incubation units for start-up companies to individual premises where more established companies can enjoy the kudos associated with this prestigious business location. The Science Park is also home to the Photonics Cluster (UK). Find out more by calling 0121 260 6168 or visit
http://www.astonsciencepark.co.uk/.
